Coined everything from “Indie Soul” to the “Honest Music Movement,” “Undeniable – The Story Of The Independent Soul Music Movement” traces the heretofore untold stories of artists and music lovers right from its late 1990s origins through the halcyon days of the mid-2000s to the lawless rule of today where throughout the collective goal is still to develop, maintain, and grow a space in the global cultural landscape for this multi-tentacle brand of “honest music.”
In candid, digitally shot, in-person interviews with those who were there and those pressing the movement forward against impossible odds, “Undeniable” introduces a range of talented “newcomers” to the mainstream film-going audience.
Director John C. Jointer uncovers former A-list veterans who found a second life through these new technologically driven models after being told they were too old or not the new major label prototype for the successful international pop star.
“Undeniable” plans to juxtapose the plight of fresh young musicians who’ve never had a major label deal as well as those who were signed, shelved, but never saw an album release with those veterans now being represented by large independent labels like eOne, Malaco, Shanachie, and Stax/Concord, or at small indies like Dome, Stones Throw, Giant Steps, and Purpose Music Group.
Their range in entering these new music identities complicating who gets to authentically call themselves an “indie artist” in a game where credibility is as elusive as it is key.